Selected work
Cover Me
A fitness technology startup that’s helping gyms and studios find instructor cover for classes to help improve the service to their members and reduce administration in finding cover.
01
Brief
To connect with the London fitness instructor community via social media, first educating them on CoverMe’s ability to find opportunities near them and then encouraging them to download and register on the app
02
Services
- Social Media Management
- Influencer Outreach
- Photography
03
Results for the client
- 90
- Instructor sign-ups in month one (organic, no ad spend)
- 265000 people
- Target market reached
- 45
- London instructors gained per month with £500 ad spend
- 5
- Influencer paid partnerships managed
04
Approach
We created a social strategy that focused on instructor sign-ups which were obviously critical to the business model. Our strategy gave us strong direction on what hashtags, topics and accounts instructors were likely to be engaged with, in turn informing what content would capture their eye time and what places to target it.
We organised photography, influencer relationships, basic design and provided all the content copy.
Once up and posting we then are relentlessly studying platform analytics in order to best understand what content is driving the key result - app downloads/registrations.