Selected work
Les Picardies
A quietly aspirational identity and a simpler path from discovery to a direct booking.
01
Brief
Create a brand identity that evokes unpolished luxury across digital and print, and build direct-booking lead engines through social media and a new website.
02
Services
- Branding & logo design
- Website & booking experience
- Social media management
- Print & guest materials
03
Results for the client
- +40%
- Direct bookings
- 2.9
- Nights per stayUp from 2.3 nights
- 8×
- Food & drink spend
04
Approach
Through a process of discovery we deeply understand what makes Les Picardies such a special place to visit for their guests and then work to create a logo and style guide that screams subtle sophistication.
This logo was then carried across onto a range of different assets like the website, a welcome guide, menu and social.
The website needed to make booking super easy for guests and provide our client with a range of data that would help them run their business better. Oatlee researched the best holiday accommodation management platforms and built the website on Cloudbeds architecture allowing our client to manage their website and channels like AirBnB in one environment.
The social media strategy is to help people who want hidden value from their holiday discover Les Picardies. In addition to this we incentivised guests to engage with Les Picardies social to increase repeat visits.
In their words
“Oatlee have created a visually stunning brand identity that perfectly captures our brand's essence. Their meticulous attention to detail and strategic approach have elevated our online presence to new levels.”
LES PICARDIES