The Stay Space
A third party booking site for unique and curated staycations in the UK and Europe.
Brief
To inspire and encourage trend following millennials with disposable income who like to stay at the ‘in’ places and need to find an inspiration hub to book their next weekend away.
Services
+ Social Media Management
Approach
We created a social strategy that identified what social platforms and types of content would work well for our target audience. The exercise allowed us to see that bespoke booking sites with beautiful and active social accounts had a higher click-through than their giant competitors like booking.com so utilising Instagram and strong content was a must.
With the help of our competitor analysis and other data we began to formulate our buyer personas, with no budget we curated content that would speak to our audience and strategically engaged and interacted with key accounts to increase brand awareness.
Results
Our campaign not only met but surpassed our objectives, proving that even in the face of strong competition, personalised and inspirational experiences have the power to resonate with the target audience and drive tangible results. "The Stay Space" has established itself as the go-to booking site for discerning millennials seeking unforgettable staycations in the UK and Europe.
23
Enquiries
316
Organic followers
8
Bookings
1500
Website visits
